Issuer Benefits

Issuers can choose single or multiple ETF Designated Liquidity Providers that are motivated by incentives and are held accountable during ETF formation and incubation to provide liquidity. Issuers can maintain long standing relationships with the market intermediaries that that help grow their ETFs on other exchanges.

NASDAQ OMX’s strong and well-reputed brand has global reach to attract and educate investors, both institutional and retail. Issuers have access to increase visibility through www.nasdaq.com, with 7 million page views per weekday and 3.1 million visitors each month, and NASDAQ MarketSite, located in the heart of New York's Times Square. Issuers have access to NASDAQ Online (NOL), the private proprietary, investor relations tool for NASDAQ-listed companies. NOL highlights and disseminates Liquidity Provider designations to its users.

Additionally, issuers can use the NASDAQ Market Intelligence Desk to establish further trading insight for those sponsors from their ETF Liquidity Providers. The MID collects and distills information from ETF Liquidity Providers to give NASDAQ-listed companies a better understanding of trading activity, particularly in conjunction with specific events (e.g., heavy trading days, persistent trends, big blocks, earnings releases).